NATC regularly hosts seminars and workshops on a wide variety of business nurturing topics. Below are the synopsis of some of the many recent workshops.
Please email us for new dates and further information.
Google Analytics
Using and understanding a free reporting tool called Google Analytics is important.
WHY IS THIS IMPORTANT?
If you are not measuring the trends of your website traffic you are conducting business on the internet in the dark.
This workshop introduces you to the basics of web analytics such as tracking referral sources, improving web design and content, and identifying visitor preferences. You will be introduced to these fundamentals and then shown how to apply these skills on your own website.
You will leave with a better understanding of how Analytics works and what tools and reports would best serve your business best.
Everyone with a website, eBay or Etsy store should have a good analytics tracking program installed on every page of your website. Google Analytics is just one of many application but they all have the same essential features and functions.
This year’s course is being conducted from three locations, Malone, Watertown, and Canton on Thursday evening, you do not have to register and there is no cost.
If you need directions, please send me an email.
Malone – NCCC
Canton – SUNY Canton Payson Hall
Watertown – CCE
• Introduction
What is web analytics?
• Getting Started With Google Analytics
How Google Analytics works
Accounts, profiles, and users
Navigating Google Analytics
Basic metrics
The main sections of Google Analytics reports
• Traffic Sources
Direct, referring, and search traffic
• Content
Pages and Landing Pages
Event Tracking
Site Search
• Visitors
Unique visitors
Geographic and language information
Technical reports
Benchmarking
• Ecommerce
Setting up goals
Goal reports
Ecommerce tracking
• Insights and the Big Picture
Recap of Google Analytics reports and tools
Finding actionable insights
Getting the organization involved
Social Media For Rural Businesses
The Ultimate Game – Social media tools and activity has proven its value as a way to create awareness, trust, leads, opportunities, content, customers, employees, service, referrals, collaboration and communication in its multiple forms.Does your Facebook or Twitter account just sit there with little or no activity? Are you using your social media account to increase your revenues?If you only view Social media as tools to perform a set of tactics to help you reach some marketing objective, then not only are you missing an opportunity but you will probably find yourself wondering what all the fuss is about and why isn’t it working..As a reminder, you can’t approach new media with old thinking. So, instead of planning that list of social media objectives and tactics it might be more appropriate to simply start asking – how will your business be more social? How will we use social behavior to change our business, your customers, your people, your community, and your industry? Taking full advantage of social media requires understanding and adopting a specific social media strategy.
• Why is Social Media important?
• I’m too old and don’t understand this Social Media stuff
• The 3 types of Social Media, which one is right for your business
• Monitor what’s published, promote flattering content, empower customers to publish
• Measuring results
Advanced Social Media provides more practical tools and hands-on strategies needed to successfully leverage your social media networks and capitalize on their power as a marketing tool.
• Learn how to manage and protect you brand
• Learn how to build and promote your business
• Want to monetize your social content
• Learn how to establish your company as an expert in a given field
• Learn the best course of action for responding to criticism in public forums
Intermediate/Advanced WordPress
Workshop topics:
• Validating Your Website
• Know Your Sources: as you design your Theme or style, you will be using HTML and CSS references
• Word Press Housekeeping
• Difference between a theme plug-in and a widget
• Changing themes, etc (how to install a custom theme)
• Word Press site maintenance
• HTML to XHTML
• Migrating Multiple sites into Word Press 3.0
• Meta Tags in Word Press
• Search Engine Optimizations for Word Press
• Accessibility and Troubleshooting problems and much more
Ebay University
Have a professional teach you the right way to sell on eBay. Training delivered by Education Specialists uses the most up-to-date training and student materials – the same ones used by eBay University. So you know you’re learning to make the most of eBay to increase your revenue.The training will teach you how to:
• Do research and create Listings that will attract buyers
• Enhance listings with better descriptions and photography.
• Set pricing that will maximize your profits
• Open and use a PayPal account to simplify getting paid
• Monitor sales to know exactly what’s working and what’s not
• Avoid many of the costly mistakes that new eBay sellers may make Harness
Learn first-hand about all of the New eBay changes!
For more information about upcoming events and scheduling, please contact Ruby Sprowls at 315-386-4000/877-228-7810
rsprowls@stlawrencecountychamber.org
